James Black and Sean Wilson have been working together in the Internet business for over 10 years. Below is a brief summary of their experience over the last decade.
Directors/Co-Founders of Underground Creative
August 2004 - Present
Defused Interactive was re-branded as Underground Creative in 2004 and has continued to go from strength to strength, developing innovative web and intranet solutions for clients all over the world. We have also continued our pioneering Viral Marketing work by branching out into Facebook Applications, as well as building bespoke Social Networks. Our Facebook "Penalty Shootout" game signed up over 120,000 users in just a few months.
Directors/Co-Founders of Wooshii
September 2008 - Present
With a decade's experience in interactive websites and Viral Marketing, we have now pulled together that experience to create Wooshii.com, the first Social Network devoted to Viral Marketing. The site features an innovative 'crowdsourced' marketplace where businesses can hire creatives to work on viral projects, at a fraction of the cost of hiring a traditional agency. The project has been funded by some of the UK's leading IT investors and is already exceeding its targets despite only launching in October 2009.
Directors/Co-Founders of Defused Interactive Ltd
September 1999 - August 2004
The colleagues founded Defused Interactive in 1999. We worked on a host of interactive web sites for blue-chip clients including the BBC, Channel 4, Channel 5, Blackthorn Cider and Bench Clothing. We were one of the first companies in the world to specialise in Viral Marketing and one of our viral animations once received over a million unique views in 24 hours. The company re-branded as Underground Creative in 2004.
Creative Director/Technical Director at Orbit Internet
September 1998 - September 1999
After leaving Sheffield University, James Black worked as a freelance web designer for a few months before being head-hunted to become the Web Team Manager of a large Manchester-based web agency. He was later promoted to Creative Director.
After graduating with a degree in Maths from Leeds University, Sean Wilson carved out a career in IT that eventually led to his appointment as Technical Director of one of Manchester’s leading web design agencies, Orbit Internet.
The pair left Orbit in 1999 to set up Defused Interactive.