Tuesday, 29 April 2008

Creating Facebook Adverts

Most people are probably aware of how popular Facebook is these days, but very few companies seem to be taking advantage of the advertising potential of the site.

Facebook allow you to set up extremely targeted ads which will be viewed by people who fit whatever demographic you like. For example, you could target single females aged 21-30 in London, or males in Manchester who like Manchester United.

Over the last week or so we have been carrying out a number of tests on the Facebook ad system in order to discover which ads work best and whether it's better to go for a CPM (cost per thousand impressions) or CPC (cost per click) campaign.

If anyone would be interested to know more about what we've found out, and how we could use tailor-made Facebook ads to help to promote your business, please contact us.

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